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Privacy Notice for Service Users

(and Information for Relatives and Representatives)

Welcome to The Maple Group, a provider of social care services in England. We value your privacy and are committed to protecting your personal information. This Privacy Notice outlines how we collect, use, retain, and share your personal data in compliance with relevant laws and regulations.

Our Specializations

The Maple Group operates in various sectors, including:

  • Domiciliary Care Services

  • Specialist Dementia Services

  • Specialist Mental Health Services

With a dedicated team of over 100 professionals, we strive to provide high-quality care tailored to your unique needs.

What Is a Privacy Notice?

A Privacy Notice is a statement that informs our service users, their relatives, representatives, and the wider stakeholder community about how we handle personal data. It underscores our commitment to processing your data fairly and lawfully.

Why Issue a Privacy Notice?

At The Maple Group, safeguarding personal and confidential information is paramount. This notice helps us demonstrate our commitment to transparency, compliance, and our respect for your rights.

Legal Framework and Regulations

We adhere to several key pieces of legislation and guidance, including:

  • Data Protection Act 2018 and General Data Protection Regulation (GDPR)

  • Human Rights Act 1998 (Article 8)

  • Access to Health Records Act 1990

  • Health and Social Care Act 2012, 2015

  • Public Records Act 1958


We are regulated by the Information Commissioner's Office (ICO) and the Care Quality Commission (CQC).


Why and How We Collect Information


We may collect personal and confidential information to support the delivery of appropriate care and treatment, including:

  • Basic details (name, address, date of birth, next of kin)

  • Health and mobility information, medication details

  • Contact with healthcare professionals

  • Care Plan records

  • Information from relatives or caregivers


This may include sensitive data such as your sexuality, race, religion, likes and dislikes, disabilities, allergies, and health conditions. Having a comprehensive picture helps us provide improved, tailored care.


How Your Information Will Be Used


We use your information to:

  • Make informed decisions about your care

  • Ensure safe and effective treatment

  • Collaborate with other healthcare organizations

  • Plan for future service needs

  • Review and improve care quality

  • Share best practices within our company

  • Enhance safety


Accurate, up-to-date information assists us in providing you with the best possible care.


Information Security

We retain information in secure electronic and paper records, with access restricted to authorized personnel. The Data Protection Act 2018 governs our data processing, and we adhere to strict confidentiality principles.


Data Retention

We retain your information only as long as needed for the purposes for which it was collected, following our retention schedule. Statistical data is retained for analysis but is de-personalized.


Information Sharing

We may share information about you with health and social care organizations, your local authority, and regulatory bodies. We adhere to specific rules and laws governing information sharing, and we prioritize your privacy.


Your Rights


Under GDPR and DPA 2018, you have rights related to your personal data, including the right to:

  • Be informed about data usage

  • Access your data

  • Update incorrect data

  • Request data erasure

  • Stop or restrict data processing

  • Data portability

  • Object to data processing


You can also withdraw consent for data processing at any time.


Access to Your Information

At The Maple Group, we involve you in creating and modifying your care plans. You have the right to request access to your information under the Data Protection Act 2018.


Contact Us

If you have any concerns about your data, contact us at:

The Maple Group 325 Highfield Road Hall Green, Birmingham B28 0BX


You can also reach out to the Information Commissioner’s Office at or call 0303 123 1113 to lodge a complaint.


Thank you for trusting The Maple Group with your care, and we are committed to protecting your privacy.

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